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SHOT Show 2024: Intense Competition Highlights Industry Trends
SHOT Show 2024: Intense Competition Highlights Industry Trends

The SHOT Show 2024, the premier showcase for target shooting, hunting, and outdoor enthusiasts, concluded with a resounding display of innovation and competition. Hosted in Las Vegas, USA, our team was thrilled to introduce the latest advancements from the Pulsar brand tailored for the dynamic US market.

With over 40 leading producers of optical devices in attendance, this year’s exhibition underscored the escalating competition within the hunting market. Liudas Abišala, Chief Marketing Officer at Yukon Group, remarked, “The proliferation of digital and thermal devices among exhibitors reflects the evolving landscape of hunting technology.”

At SHOT Show 2024, Pulsar unveiled a range of cutting-edge products exclusively designed for the US market, including the multispectral binoculars Merger Duo NXP50, told more about the groundbreaking Thermion 2 LRF XL50 riflescope with HD resolution, and an expanded lineup of Telos thermal imaging monoculars.

Our lineup for the European market will make its debut at the upcoming IWA OutdoorClassics 2024 in Nuremberg, Germany, scheduled for the end of February.

Drawing together over 2,000 exhibitors and attracting the attention of more than 61,000 industry professionals, SHOT Show 2024 reaffirmed its status as a premier platform for the hunting, law enforcement, and outdoor leisure sectors.