In October, the picturesque grounds of Raudonė Castle in Lithuania’s Jurbarkas district hosted a vibrant celebration in honor of St. Hubert, the patron saint of hunters. This day traditionally marks the beginning of the hunting season in many European countries. The event was organized by the Lithuanian Hunters and Anglers Association and its partners, with Pulsar as the primary sponsor.
Among the many memorable moments of this year’s gathering, the European Red Deer Calling Championship was particularly notable, taking place in Lithuania for only the second time.
“During the event, the European hunting community directed its attention not only to Raudonė Castle but also to Pulsar. Our tent provided a welcoming environment for hunters to engage with our team and to explore our comprehensive range of devices,” reflects our team.
Strategic Partnership in Action
In the second half of this year, Yukon Group, creator of Pulsar, signed partnership agreements with both the European Federation for Hunting and Conservation (FACE) and the Lithuanian Hunters and Anglers Association, which represents FACE in Lithuania. Therefore, it was especially important for us to support the year’s biggest celebration for hunters.
“The celebration of St. Hubert’s Day reminded us of the deep traditions and values that unite the hunting community. For Pulsar, it is not just about technology—it is about respecting nature, heritage, and adopting responsible practices. Meeting people, hearing their stories, and exchanging feedback was invaluable. As a Lithuanian manufacturer, we greatly appreciate the trust and support of hunters in our home market,” says Yukon Group CEO Volha Alsheuskaya, who welcomed the event’s guests.
We greatly appreciate the trust and support of hunters in our home market
Yukon Group CEO Volha Alsheuskaya
Pulsar marketing project manager Loreta Valinčienė explains that, in collaboration with the Lithuanian Hunters and Anglers Association, we share the objective of fostering a more informed and modern understanding of hunting in Lithuania. This emphasizes the principles that define modern European hunting culture, including respect for nature, sustainability, responsibility, and ethics.
Technology Conversations That Drive Improvement
Throughout the day, the Pulsar tent — home to our sales and partner team — attracted a consistent flow of visitors. According to sales manager Tomas Uždavinys, the majority of discussions naturally gravitated toward technology. Hunters showed particular interest in Pulsar’s high-end models, especially the Thermion 2 LRF XL60 riflescopes and Merger LRF XT50 binoculars.
These conversations are essential because they help us improve our devices
“Many sought guidance on how to choose the right device. Although the devices may look similar on the outside, the real differences lie in the technology within. We spent much time discussing sensors and comparing the main resolutions—384, 640, 1024, and 1280. These conversations are essential because they help us improve our devices,” Uždavinys added.
A Historic Deer-Calling Championship
The program featured impressive demonstrations that combined skill and tradition, including the closing of the National Hunting Trophy Exhibition, a hunting dog show, and a traditional hunter’s soup competition. However, the highlight of the event was the 26th European Red Deer Calling Championship.
Thirty-three callers from eleven European countries competed in three disciplines: young stag calls, mature stag calls, and a duel between two stags. The podium was claimed by callers from Slovenia, the Czech Republic, and Estonia, with the Czech team taking first place in the team ranking.
This championship is not only a competition—it is a tribute to the human ability to listen to nature
“This championship is not only a competition—it is a tribute to the human ability to listen to nature,” says marketing project manager L. Valinčienė. “Mastery is the word that unites us all. It lives in these traditions and in our work. Our devices are born from the same values—precision and respect for the natural world. That’s why being part of this celebration and helping preserve these traditions was especially meaningful for us.”
Dialogue With the Younger Generation
That day, the Pulsar name resonated not only on the main stage but also in the place where the first connection with nature begins — among the youngest participants.
It was important for us to contribute to dialogue between generations
“It is no secret that there are few young hunters, so it was important for us to contribute to dialogue between generations and show that discovering nature can be exciting, engaging, and meaningful. That’s why we’re proud supporters of the Children in Nature initiative, the only program of its kind in Lithuania, created based on Denmark’s programme,” explains L. Valinčienė.
During the educational afternoon, children participated in hands-on activities. “It was heartwarming to see more than 80 children spend the entire day outdoors, learning through experience and discovering the beauty of the natural world,” says L. Valinčienė.
