The global leader in thermal vision optics, Yukon Group, has launched a new brand video aimed at enhancing the company’s employer brand in Lithuania and abroad. The video showcases the harmony between technology and nature, featuring only company employees to emphasise authenticity and the opportunity to build a well-rounded career within Yukon Group.
“With this video, we aim to engage the next generation of technology creators who share our company’s worldview and values – nature, responsibility, professionalism, the pursuit of all-encompassing mastery, and work not only in the lab or at the computer but also in the field – testing, creating, and understanding both the usage scenarios of our equipment and the users themselves. We also want to convey that we are not only creators of technology but are also developing a centre of thermal vision technology expertise in Northern Europe, with our headquarters based in Vilnius,” says Germanas Kavalskis, Chief Communications Officer at Yukon Group.
Two years ago, Yukon Group introduced its first brand video, created in a narrative format. It was produced with the same agency that developed this year’s video, Wide Wings. “Compared to the 2022 video, which had more of a storytelling format, this new video concept is about conveying dynamic visuals that reflect the high-tech solutions we create daily,” says G. Kavalskis.
This year, Yukon Group launched the upgradability service and unveiled the world’s first sustainable thermal vision Telos monocular line – a night vision device designed for hunters, rescuers, and nature researchers, which, thanks to advancing technology, won’t need to be replaced. Instead, customers can upgrade the device, allowing for unlimited usage.
“Sustainability and responsibility towards nature, the community, clients, and our employees have been a part of Yukon Group’s success for three decades since the company’s founding. Therefore, we hope that the new video will attract the attention of both early-career and seasoned professionals, not only in Lithuania but also in other European countries,” G. Kavalskis adds.