Yukon Group has become a Silver Patron of the European Federation for Hunting and Conservation (FACE). This partnership underscores the company’s commitment to responsible hunting, biodiversity conservation, and sustainable outdoor practices throughout Europe. By joining the FACE Patron Programme, Yukon Group aligns its innovation-driven approach with the Federation’s mission to promote ethical hunting and safeguard Europe’s natural heritage, while advancing technologies that enhance outdoor experiences and support long-term wildlife conservation.

“Yukon Group’s decision to join FACE is a natural continuation of our mission to combine technological innovation with environmental responsibility. As a leading manufacturer of optics for hunting and nature observation, we recognise the importance of supporting Europe-wide initiatives that ensure the future of sustainable hunting and conservation. Together with FACE, we aim to strengthen the link between innovation, tradition, and responsibility,” said Volha Alsheuskaya, CEO of Yukon Group.

“We are very pleased to welcome Yukon Group, a major European optics producer, and its flagship brand, Pulsar, to the FACE Patron Programme. Their genuine commitment to Europe’s biodiversity and sustainable hunting will inspire and support FACE in its ongoing work in Brussels. Together, we will continue to promote the future of hunting and conservation in Europe,” said Laurens Hoedemaker, President of FACE.

The European Federation for Hunting and Conservation (FACE), founded in 1977 and headquartered in Brussels, represents the interests of over 7 million hunters across 37 European countries. FACE promotes sustainable hunting as a tool for biodiversity conservation, rural development, and habitat restoration. It works closely with European institutions, international organizations, and conservation bodies to ensure responsible wildlife management and nature protection.