Yukon Group, which owns the multispectral optical brand Pulsar, is expanding its operations. The company is launching a new product line, Pulsar Wildlife, designed for birdwatchers, nature enthusiasts, and environmental professionals. This strategic move marks the company’s entry into a market segment tailored to non-hunting audiences.
Pulsar Wildlife will initially be introduced in four European markets – Finland, the United Kingdom, Belgium, and the Netherlands. These countries have strong birdwatching communities, a well-established culture of nature observation, and favourable conditions for the introduction of new technological solutions.
“Thermal imaging devices are becoming an increasingly important tool for outdoor enthusiasts, ornithologists, and ecologists. They allow users to observe animals and birds in a variety of natural conditions – at night, in tall grass, or in wooded areas where animals may be heard but are not visible to the naked eye. That’s why our decision to enter the nature observation market segment is a natural step. It not only reflects our technological expertise but is something we truly believe in,” says Volha Alsheuskaya, CEO of Yukon Group.
Pulsar Wildlife launches with three thermal imaging product lines that are already recognised on the market: the Axion Compact monocular, the Telos – the first sustainably upgradeable monocular, and the Merger thermal binoculars, designed for prolonged observation. The equipment portfolio is set to expand further in the coming year.
“Thermal imagers are becoming an essential tool for advanced users who already use daytime binoculars and specialised apps, and turn to thermal technology for their most demanding tasks – from observing nocturnal birds to expeditions and the search for rare species,” explains Irma Pakutinskienė, Product Manager of Pulsar Wildlife.
With this in mind, the Pulsar Wildlife portfolio includes devices tailored to the needs of advanced users: they offer a wide field of view and high-quality sound and video recording capabilities, which are particularly valuable for environmental specialists studying rare species.
Last year, the global nature observation market was valued at around €96 billion. The largest segments were professional photographers (28%), ecologists and researchers (27%), and tourists (20%). Overall, the global optics market was valued at approximately €20 billion, with the night vision segment accounting for around €4 billion.
Web: https://www.pulsarwildlife.com/
FB – https://www.facebook.com/pulsarwildlife
IG – https://www.instagram.com/pulsarwildlife
