Liudas Abisala, the Chief Marketing Officer, delivered an engaging presentation at the LOGIN 2024 conference, which took place on May 30-31 at the Lithuanian Exhibition and Congress Centre (LITEXPO) in Vilnius.

In his presentation, titled How valuable are brand values?, Liudas invited to reflect on how brand values are changing in today’s environment and what is becoming more important – price or values, values or fitting in with the moods and fashions of society? In his presentation, Liudas also shared Pulsar’s best practices in working with prostaffers and explored how to adequately reflect brand values in different communication channels and avoid falling into the trap of algorithms.

LOGIN 2024, Lithuania’s foremost innovation and technology event, featured over 300 presenters and attracted more than 5,000 attendees. The conference served as a vital platform for industry leaders, tech innovators, and professionals to network, share ideas, and explore the future of technology.