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Social Media Marketing Manager
This is an opportunity to shape Pulsar’s voice across key social media platforms, manage content strategy, engage international outdoor communities, and strengthen brand perception for one of Yukon Group’s leading technology brands.

Yukon Group is a pioneer in civil thermal imaging, actively developing a center of competence for thermal imaging technologies in Northern Europe. The company exports its products to more than 70 countries worldwide, with its headquarters located in Vilnius.

As one of the few manufacturers ensuring a full production cycle, Yukon Group offers cutting-edge optical solutions, including thermal imaging devices, digital night vision, and daytime optical instruments widely used in rescue services, hunting, maritime, and security industries.

The company designs, engineers, and manufactures globally recognized PULSAR optical devices, renowned for their superior quality and innovation. In developing complex IoT solutions, Yukon Group integrates the latest technologies, advanced engineering solutions, and artificial intelligence-driven image processing software.

Available vacancy in our Vilnius office: Social Media Manager

Responsibilities:

In the Social Media Manager role, you will be the voice of Pulsar across the company’s most important social platforms, with direct influence of brand perception and audience engagement for thousands of outdoor enthusiasts worldwide.

  • Develop, implement, and manage the social media strategy in line with business objectives, product launches, campaigns, and brand priorities.
  • Define, track, and optimize core social media KPIs.
  • Own end-to-end content planning and performance for social media.
  • Manage the entire content creation process from research to crafting narratives and visuals tailored to each platform’s audience to ensure social content is informative, engaging, and visually aligned with the brand.
  • Monitor conversations and manage community interactions, identifying potential brand reputation risks and coordinating responses across primary and secondary channels (e.g., X, YouTube, Reddit, forums, Facebook groups).
  • Identify new platforms and communities where our audience is active and propose strategic directions for growth.
  • Build and maintain a scalable creative production workflow collaborating with copywriters, designers, video producers, product marketing, and content teams.

Requirements:

  • 3+ years of experience managing organic brand social accounts, preferably Facebook and Instagram.
  • Excellent writing skills in English and Lithuanian, with ability to adapt tone by audience and platform.
  • Demonstrated ability to turn existing content, data, and audience insights into post drafts or creative briefs.
  • Familiarity with Figma and an understanding of basic design workflows, enabling effective collaboration with designers and videographers.
  • Analytics & reporting skills to turn data into recommendations.
  • Time & project management skills, ability to collaborate cross-functionally.

It’s a plus, if you have:

  • Prior experience working with audiences and products in hunting, birdwatching, wildlife observation, or other relevant markets.
  • Knowledge of additional languages (e.g., German, Polish, French).
  • Familiarity with reputation management and social listening tools.
  • Experience with performance marketing, influencer collaborations, or UGC programs.

We offer:

  • Salary from 3000 to 4100 EUR (with monthly bonus included) before taxes.
  • Annual Bonus paid according to personal annual goals upon completion of a year of employment.

Send your CV to: [email protected] Only shortlisted candidates will be contacted about further procedure of personnel placement.

 

FB: facebook.com/PulsarVision

IG: instagram.com/pulsar.vision

YT: youtube.com/pulsarvision

WEB: yukongroup.eu

  • Salary 3000 to 4100 EUR brutto
  • Contract full-time
  • Location: Vilnius, Lithuania
  • Contacts for application-related questions: [email protected]

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.

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